key points from Apple Event on 20th October 2010
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Key points from Apple Event on 20th October 2010

In the event organised at the Apple HQ in Cupertino at 10 AM Pacific Time, Apple made few announcements about new products and dropping few hints about their strategy going forward. This article is only to quickly sum up the key points from the Key note presentation by Steve Jobs.

Apple tried to defend its Mac business plan by throwing in a few numbers about Mac and trying to convince that in contrast to popular belief Apple is actually very much in control of the Mac platform and has no plans to discontinue it in the near future.

State of Mac

13.7 Million Macs sold in FY2010
22 Billion Mac revenue for FY 2010
33% of Apple’s Revenue is Mac
20.7% US Consumer market share (i.e 1 in 5 PCs sold)
600000 Registered Mac Developers (growing at 30K per month)
Mac is #1  seventh year in a row and Consumer reports #! In last decade
50% of Mac buyers are first time buyers

New Products unveiled.

iLife '11

iLife '11

iLife ‘11  (iPhoto ’11, iMovie ’11, GarageBand ’11)

USD 49, GBP45

iPhoto ‘11

New Full screen modes (Similar to iOS devices)
Facebook enhancements (Direct upload on FaceBook from within iPhoto, Can also see comments from within iPhoto)
Emailing photos (Email directly from iPhoto without leaving the application)
New Slideshows
Big leap in books (New book formats, Easy to manage)
Letterpress Cards

iPhoto '11

iPhoto '11

Full Screen facess view
Full screen places view

iMovie ‘11

All new Audio editing (you can now adjust the pitch of audio in each clip)

One step effects (Instant replay)
People finder (face detection similar to iPhoto now in iMovie)
New and sports themes
Movie trailers (Preset trailers for drag and drop trailer creation of your videos)

GarageBand’11

iMovie '11

iMovie '11

Flex Time (You can set the time of a note as required)
Groove Matching (Select a main groove

and match everything based on the main groove)
More guitar amps and effects

New piano and guitar lessons
“How Did I Play?” (Similar to Rock band but only less fun!)

FaceTime

19 million iOS devices already using FaceTime

GarageBand '11

GarageBand '11

FaceTime now available on Mac

Preview of New OS – Lion (Expected in Summer ’2011)

Back to the Mac (Mac was tweaked to create iOS. Now best bits of iOS are brought back to Mac)
Multi-touch gestures (using trackpad or Magic mouse)
Mac App Store (Similar to the Apps store for iOS platform)
App Home Screens (Similar to iOS Devices)
Full screen Apps (Similar to iOS Devices)
Auto save (Similar to iOS Devices)
Apps resume when launched (Similar to iOS Devices)

Mac App Store (Expected to be launched within 90 days)

Best place to discover apps
One click downloads (No license or agreement required)
Free & Paid apps (70/30 split)
Automatic installation (Similar to iOS Devices)
Automatic app updates (Similar to iOS Devices)
Apps licensed for use on all your personal Macs
Mission Control = Expose + Full screen apps + dashboard + Spaces. (it creates a stack of similar apps window that are open and allows you to navigate between open apps quicker)

One More thing…

Macbook Air

Unibody

MacBook Air 2010

MacBook Air 2010

0.68 inches at the thickest point
0.11 inches at thinest point
No Optical Drive
No Hard Drive
Flash storage – benefits
Instant on
Up to 2x faster
More Reliable
90% smaller and lighter

1) MacBook Air 13.3 inch

13.3 inch LED backlit display

MacBook Air 2010

MacBook Air 2010

1440 x 900 pixels
Core 2 duo processsor
NVIDIA GeForce 320m
Full size Keyboard
Multi-touch trackpad
FaceTime Camera
Battery life
Wireless Web 7 hours
Standby 30 days
USD1299-USD1599, GBP849-GBP999

2) MacBook Air 11.6 inch

11.6 inch LED backlit display

MacBook Air 2010

MacBook Air 2010

1366 x 768 pixels
Core 2 duo processsor
NVIDIA GeForce 320m
Full size Keyboard
Multi-touch trackpad
FaceTime Camera
Battery life
Wireless Web 5 hours
Standby 30 days
USD999-USD1199, GBP1099-GBP1349

MacBook Air 2010

MacBook Air 2010

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